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CHARACTERS+ SCENES
Characters provide a touchpoint of humanity for the customer or user to relate to, facilitating interaction. Incorporating one into a media campaign or as a company mascot is a great way to interject emotion into a product or service that may not initially evoke the warmest feelings. Tech, insurance, tire sales, anyone?
I've often produced value by adding a little entertainment to a package, digital ad, or an email campaign.
Hi!
Words and their varied letterforms make me happy! The exploration of how a word will nest, rest, cradle, sit atop, align, etc. another is all part of the necessary exercise in determining a great final configuration. Below are a number of logos and lettered forms I've created for differing brands and products.
LOGOS + LETTERING
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