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Iron Mountain
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IRON MOUNTAIN

Iron Mountain is the global leader in storing and protecting billions of assets such as critical business information, sensitive data, and cultural and historical artifacts. 

BRANDING

The time at last arrived for a substantial brand update, and I was key in collaborating with the agency closely in bridging the new brand look in application across company collateral which you can view on Iron Mountain.

 

Were the rebranding to have stayed in-house, here's a possibility of what I could've offered up in way of a fresh take combining elements of the past with that of the future while still providing visual stability to reflect the reliability the Mountain has been known for over the years.

  • a paper texture overlay nods to the hard copies Iron Mountain works to protect and digitize
     

  • vector graphics pair with ever trending gradients to keep the messaging visually relevant
     

  • ascending angles reference the mountain height

MY THOUGHTS ON THE DESIGN CONCEPT...

  • colorful connected boxes reference both the tabs used on manual folder files as well as a timeline taking us from there to here, from the hard copies of years past to the digital copies of the present and future, which can be configured in different color order and/or sizes with some animating on web and video

Iron Mountain
Iron Mountain
Iron Mountain
Iron Mountain

BRAND GUIDELINES

Iron Mountain
Iron Mountain

LETTERHEAD + BUSINESS CARDS

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Iron Mountain
Iron Mountain
Iron Mountain
Iron Mountain

SLIDE DECK

LANDING PAGE

Iron Mountain
Iron Mountain
Iron Mountain
Iron Mountain

CASE STUDY DOCUMENT

Iron Mountain

VEHICLE WRAPS + EVENT GRAPHICS

Iron Mountain
Iron Mountain

I began by capturing thoughts and ideas, formulating a plan, and sketching out thumbnails, taking into account all that we learned for success through a/b testing in determining a look and feel for a campaign exploring the theme of space.

CAMPAIGN

DISPLAY ADS

Iron Mountain
Iron Mountain
Iron Mountain
Iron Mountain
Iron Mountain

SOCIAL TILES

Iron Mountain

BILLBOARD

© 2024 DEBORAH DAVIS
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