Knit Your Noodle Campaign
I love to find and build connection, having multiple parts tell a story through a variety of channels. I dreamt of the coziest, most comforting exhibit spurred by the knitted nature installations I've seen around town regularly. Knitting! Color! And noodles. The noodliest. Though there've been multiple exhibits featuring knit thus far, the world could use another.
Imagine an art exhibit centered around the visual and tactile satisfaction of knitted patterns in their many forms. The exhibit is sponsored by Nearby Noodles, a local eatery featuring swift and satisfying noodle dishes in a trendy environment. A media campaign was created to promote both the exhibit and eatery, highlighting their visual parallel likenesses in a playful and vibrant manner.
MOBILE APP
Introductory WALL PANEL
Hall WALL PANELS
DISPLAY ADS
Video Ads
SOCIAL ADS
LEADER SIGNS + POSTERS + MURALS
BRAND GUIDE OVERVIEW
In handing this project off to others to execute or add to, they're gonna need to know some specs about typefaces, photography, color, and preferred compositions. Here's a general guidelines overview, further technical measurements, and examples to-do and not do to follow in asset creation.
