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Lucks Food Co
Lucks was a manufacturer and distributor of edible food decorations. All those grad cakes that began to feature edible photos adhered to cake for cutting and eating in a glaze of sugared glory a few decades back? Yeah, that was Lucks.
BRANDING
Lucks was in need of a fun identity overhaul to reflect its trendier products. Color and playful use of one of their most iconic items was just the right recipe! The idea was that each employee could personalize their card by selecting a color from the custom palette and their favorite Dec-Ons® Sugar Decoration to express themselves, providing an additional talking point when offering a card to others.
CREDITS
Designer - Deborah Davis
Decorator - Charra Fulton
Photographer - Serena Anderson
Body Copy - Marketing Department
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